Job Description:
– Develop and execute performance-based lead generation strategies to drive high ROI in a fast-
paced environment
– Lead and manage marketing campaigns across multiple channels to generate quality leads and maximise conversion rates
– Analyse data and metrics to optimise marketing performance and ensure cost-effective lead
generation
– Collaborate with cross-functional teams to align marketing efforts with business goals and objectives
– Monitor market trends and competitor activities to identify opportunities for growth and differentiation
– Drive brand awareness and reputation management initiatives to enhance the group of companies’
image
– Implement innovative marketing tactics to attract and retain customers while ensuring a positive
return on investment
– Provide strategic guidance and mentorship to junior marketing team members to foster growth and
development
Requirements:
– 3 to 5 years of management experience in a marketing role
– Relevant degree or diploma inn Marketing
– Strong knowledge of paid and organic marketing strategies
– Expertise in warming cold and uncontacted leads to drive successful conversions
– Extensive experience in performance-based lead generation in a highly Return on Investment sensitive environment
– A self-starter
– Passion for marketing
– Ability to grow turnover and reputation
– Proven track record in performance-based lead generation with a focus on Return On Investment
optimization
– Strong analytical skills and data-driven decision-making ability
– Excellent communication and interpersonal skills to collaborate effectively with internal and external
stakeholders
– Ability to work independently and take initiative in a dynamic and challenging environment
– Passion for marketing and a creative mindset to drive innovative marketing strategies
– Experience in managing and growing turnover while maintaining a positive reputation for the
organisation
